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Urbancy

What We Do

Seven things we do exceptionally well.

Each practice is a distinct discipline with its own methodology, toolset, and quality bar. We don't dabble. We don't hand off.

01

Campaign Attribution

Know which dollars are working before you spend the next ones.

4–8 weeks

What you get

  • Attribution model audit and recommendation
  • UTM governance and taxonomy
  • Multi-touch attribution implementation
  • Revenue attribution reporting

Signs you need this

  • Each channel claims more conversions than you have customers
  • No UTM standard across teams
03

Digital Analytics

Clean data from source to destination — no proxy, no gaps.

8-week implementation · ongoing retainer optional

What you get

  • Full GA4 or Adobe Analytics implementation audit
  • Data layer architecture document
  • Tag governance playbook
  • Monthly data quality scorecard

Signs you need this

  • GA4 sessions ≠ ad platform sessions
  • Missing conversions in reports
04

MarTech Consulting

Stack architecture, vendor selection, and the implementation your agency won't do.

2–12 weeks depending on scope

What you get

  • MarTech stack audit and rationalization
  • Vendor evaluation and RFP support
  • Integration architecture blueprint
  • Implementation project management

Signs you need this

  • Stack has grown to 20+ tools with no roadmap
  • Paying for overlapping functionality
05

MarTech Reporting

Dashboards that decision-makers actually open.

4-week build · optional maintenance retainer

What you get

  • Executive KPI dashboard (Looker Studio / Tableau)
  • Channel performance report with attribution
  • Weekly automated reporting pipeline
  • Alert system for anomalies and drops

Signs you need this

  • Reports built in spreadsheets, not dashboards
  • Marketing and finance report different revenue numbers
06

Mixpanel Specialists

Product analytics that your product team will actually use.

6-week implementation

What you get

  • Event taxonomy and naming convention
  • Full Mixpanel re-implementation or cleanup
  • Core funnel and retention reports
  • Team training and documentation

Signs you need this

  • Event volume is high but insights are low
  • No tracking plan for Mixpanel events
07

Server-Side Implementation

First-party data architecture that survives every browser update.

6–10 week implementation

What you get

  • Google Tag Manager server-side container setup
  • First-party cookie migration
  • Pixel migration (Meta, TikTok, Google Ads)
  • Data loss measurement before and after

Signs you need this

  • Ad platform reporting shows declining match rates
  • Facing ITP or browser tracking restrictions

Not sure which service fits?

Take the 4-minute assessment and we'll tell you exactly where your stack is leaking.