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Urbancy

06Service

Campaign Attribution

Know which dollars are working before you spend the next ones.

Typical Engagement

4–8 weeks

Quick question

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The Problem We Solve

Last-click says it was Google Search. First-click says it was LinkedIn. The DMP says it was a display ad from 2021. None of them are right.

What You Get

  • Attribution model audit and recommendation
  • UTM governance and taxonomy
  • Multi-touch attribution implementation
  • Revenue attribution reporting

Signs You Need This

  • Each channel claims more conversions than you have customers
  • No UTM standard across teams
  • Can't justify budget allocation to leadership
  • MTA model not matching GA4 or ad platforms

Ready to fix your campaign attribution stack?

Tell us what's happening. We'll respond within one business day with a clear path forward.