Retail & E-commerce
National Retailer
Key Outcomes
41%
Event Recovery
6 weeks
Implementation
+28%
ROAS Lift
The Challenge
Client-side tracking was missing 45% of purchase events due to ITP and ad blocker loss. Attribution was broken across all paid channels, making budget decisions essentially guesswork.
Our Approach
Migrated to a GTM server-side container, rebuilt pixel infrastructure for Meta and Google Ads, implemented first-party cookie strategy with a 400-day TTL. Instrumented before/after measurement to quantify recovery.
The Outcome
Recovered 41% of previously lost conversion events within 30 days of launch. ROAS reporting accuracy improved significantly, enabling confident budget reallocation away from underperforming channels.
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