B2B Software
B2B SaaS Platform
Key Outcomes
87%
Events Reduced
-60%
Time to Insight
100%
Team Adoption
The Challenge
Mixpanel had 600+ events with no naming convention. Product and growth teams couldn't agree on basic funnel metrics, and retention analysis was impossible to trust.
Our Approach
Ran a full event taxonomy audit, rebuilt the tracking plan with 80 canonical events, re-implemented via the Segment SDK with schema enforcement and automated validation.
The Outcome
Reduced event count by 87%, established a single source of truth for activation and retention metrics, trained the product team on self-serve analysis within Mixpanel.
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